While the circumstances that led to the rise of digital retailing won’t last forever, many of the changes to the car buying process are here to stay. Read the infographic below to learn why, and download The Dealer’s Guide to Implementing a Digital Sales Experience to learn key next steps for navigating the new reality.
The digital car buying experience has arrived, and it’s here to stay. But adapting to a new sales model takes a shift in mindset. This ebook will cover key considerations for preparing your dealership for a digital transformation.
In a recent discussion with Chase Abbott and Mark Vickery for CBT News, Jason Tropp, Director of Marketing and IT at Goodwin Motor Group, shared how his dealership has implemented digital retailing to adapt to changing customer expectations.
Most dealership software platforms capture customer data in some way, but the sheer volume of data available can be overwhelming for a lot of dealers. But with a few key tools and processes, you can find the best sales opportunities, without any manual data analysis.
“How do I implement an entirely digital car buying process?” That’s the million-dollar question for dealers right now. Download our guide now for forward-looking advice from our network of industry experts.
Now more than ever, car sales and service customers demand a personalized, seamless dealership experience. The updated second edition of this playbook will help you drive digital transformation at your dealership, with key action items for reinvigorating your sales operations.
A streamlined workflow is key to the success of digital sales, and integrations between your CRM and digital retailing solutions are critical. Here are three ways these integrated tools can enhance your digital sales process, improve the customer experience, and boost results.
Many dealers understand that double entry of data is happening in their business. But most dealers fail to recognize the extent of the damage it is causing to their bottom line.
As customers browse vehicles online, they leave behind valuable information about their interests and intents. Without the right tools, your dealership may be losing customers to your competition.
Dealers have done a great job transforming their sales model from the traditional, in-person experience to a digital-first one in a short amount of time. Find out how two dealers have used best practices to transition their tools, processes, and teams into digital retailing.
The CRM only works as well as the people using it. And to get your people to use the CRM, you have to implement the right processes that will allow them to do their best work. Every dealership is different, so every process should be different, but there are a couple of common mistakes we often see dealers make that are worth keeping in mind as you develop your processes.